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In today’s business climate all businesses are looking for win-win situations. Some of the hungry Internet marketing serivce providers have and will peform work at a discounted rate in exchange for high quality links. Let’s face it, like it or not, it has been and will likely continue to be a buyers market for many advertising clients, both offline and online. Macro economic conditions have put many advertising and Internet marketing initiatives on hold due to uncertain budgets and economic conditions.

What those in market for Internet marketing services aren’t always aware of is that if they have a well-established website that has Google page rank (a measure from Google on how relevant a website is as well as how authoritative interviews that website), they have negotiating leverage when requesting discounts for Internet marketing services.

Internet marketers who understand SEO (search engine optimization), understand the value of a homepage link from a high page rank site on an authoritative domain. The more the website owner understands the value of this link, the better position they are in during contract negotiations to secure discounts on work to be performed in exchange for a link from the client’s homepage. The higher the page rank and traffic, the more negotiating leverage the site owner has.

This becomes particularly relevant when, over time, businesses need to update their website as their business/product/service lines evolve. When a business solicit proposal for website development and/or enhancement quotes, this information is most valuable. A link from an established website has intrinsic value in terms of its ability to increase traffic for a webpage that’s linked to and if the Internet marketing firm that you’re negotiating with doesn’t understand or acknowledge that, their ethics or knowledge may be questionable. The higher your website’s Page Rank and traffic, the better the discounts your can expect. That’s why knowledge is key.

The Google view of a website’s authority is one of the key ingredients for websites to be able to list high in the search results for the keywords that are relevant to their business. Page Rank is one of the largest valuation indicators for a page to be linked from. Therefore, many web development organizations will provide a reference discount to customers who will link back to their webpage once the work is complete. This kind of attribution is not only common in Internet marketing, but is analogous to similar offline marketing techniques such as leave-behind signs used by contractors and landscapers to promote their work once a job is complete.

So, if you have a high Page Rank home page from website on a domain that is been established for a decade or more, you may be able to get a great deal on your next Internet marketing initiative. If interested in learning more about evaluating your linking negotiation position based on the value of links from your homepage, contact eBiz ROI at 518-557-3502. eBiz ROI will provide additional discounts from our already affordable Internet marketing services in exchange for a link back to our business from your homepage.

While performing a search for “Interent Marketing Services” on Google, in addition to the top sites that have dominated that keyphrase sinse eBiz ROI began tracking last year, a funny thing happened. On the first page of the search results were labeled Latest Results for Internet Marketing Services which included Twitter Tweets containing the words Internet, Marketing and Service, broad matched, integrated into the first page of the Google search results.

Google search results with tweets integrated into first page results

I have heard about this coming and maybe this is old news, but this is the first time that I have noticed Twitter tweets integrated into page one search resutls for Google searches. This could certain alter the role that Twitter plays in search engine marketing and SEO. Since terms like interenet marketing services may not lend themselves well to video and image references being included in blended search results, maybe integration of tweets with those keywords in the tweet could provide another dimension of relevancy and timely information. This new approach provides savvy Internet marketers who use Twitter to promote their business, to get on the first page of Google, much like the opportunity that integration of the Google 7-pack does with the integration of local search results triggered on search of keywords likely to have location based intent.

Oddly enough, Google searches in the past would include Google 7-pack local search results, but in the instance of search results for Internet Mareking Services captured by the image above, it appears not to be the case as no local search results were included in the results. Does this meant that Google is mixxing things up in this regard, making sure to provide only one back door at a time (i.e. Twitter Tweet integration vs. Google 7-Pack) to the search results at time so as not to overly disrupt the delicate balance of the PPC-SEO-ecosystem too much at one time? Only time will tell.

Readers are invited to comment on whether this is old news or whether this is a new opportunity and incentive for search mrketers to step up their investment in Twitter to promote their businesses and their clients.