Google Search Plus Your World Fever!
Your Search Results with your photos, your friends, your stuff …
Google Plus Update is the Marriage of Search with Social
On 11 January 2012, Google Announced Search, plus Your World, its new, transformational search update that will integrate Google+ content and social graph information into personalized search results. Google Search users will have to have Google+ profile and be signed into their Google+ account to experience the new search results.
Official Google Search, plus Your World Video
Google Search results will now include personal results and profiles of people who are in your Google+ social graph. Not completely unsurprising, the new Google Search, plus Your World will not currently use social graphs from information Facebook and Twitter, LinkedIn for this latest Google Search update as Google is not granted unfettered access to this data like it is in Google+.
Google Search users will be able to locate and connect with other Google+ users related to a search they perform, right from the search box and corresponding search results. Note that this update is still being rolled out and will not be available to all Google Search users day 1, with no word as of yet from Goolge regarding implementation roll out schedule, at least that I have seen.
As you can see from Google Search, plus Your World Video, the Search, Plus Your World integrated search results will now include:
Photos from your and your friends
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Google+ content from your circles
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Profiles in search
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Related people and pages
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Google+ users who don’t want the personalization in their Google Search results have the option to disable Google+ content from showing up in their integrated search results.
What Others in the Industry are Saying about this Development
CNN referred to the latest Google Search update as most radical transformation ever. Though this is a bold statement, it is clearly not far off the mark in a move that is intended to position Google+ as a more prominent player in the social networking market whlie gaining user base and mind share.
This latest Google Search Plus Your World update is a development that Twitter spoke out against the same day its releease was announced. Here what Chris Crum of WebPro News had to say in Google Search, Plus Your World: Twitter Not Happy. The Google public response to Twitter’s comments was makde via their most radical change ever.
While there are wide spectrum of opinions from current Google and Facebook users (see Google Merges Search and Google+ Into Social Media Juggernaut) where Pete Cashmore, CEO and Founder of Mashable, refers to this update as “a HUGE move” in the article comments. While many of the other 104 (at the time of this writing) comments are dissenting, methinks that Pete is right!
Regardless of your predications of Google success with this new update and how it will further deepen their play into the Social Networking marketing and whether or not you think it will impact Facebook use and market share, given Google dominance in search and share of voice for Internet usage, Internet marketers will be well-served to pay attention.
Look for more on the Search, plus Your World coming to one of the hundreds of millions of Google searches per day near you!
VIDEO Update from Google CEO, Eric Schmidt, on does “Google Plus Your World” favor Google+ too much?
What do you think? We would love to hear your perspective in the comments section. All comments that add to the conversion will be published, roughly translated as no spam please 
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Date: January 11, 2012
Categories: Google+
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