Content Curation Tools, Techniques and Tips Video

Unique content will, if addressing an unmet information demand online, result in attracting visitors, fans, followers who are searching for answers to business problems they are currently trying to solve.


Content curation is like sifting through stacks of books to find the valuable information

We all know that content is the key to being able to drive interest and traffic to your website while growing social influence on facebook, twitter, LinkedIn, Google+ and other social platforms.

Content is also used to generate demand for products and services that are promoted through online channels. To gain visitors to your website or increase social influence, developing compelling content that solves your customer’s business problems is a great way to position your brand.

However, we all have limited time and budgets to create unique content. In addition to constraints, there is already a wealth of existing content of varying degrees of quality. Much of what exists is of questionable quality. Therefore, the task of sifting through content to find highly relevant information adds value. This, in a nutshell, is content curation. Doing it efficiently and packaging it correctly is the key to successful curation.

Sharing quality content you have curated is a great way to establish your brand and thought leadership in the industry. For instance, the video below, featuring Mari Smith on an episode of Social Media Examiner TV, is a great piece of content that is well organized, quality content, excellent quality video and something that shares a lot of value to its viewers. Hats off to Mari and the Social Media Examiner TV for investing in the development and distribution of this high quality content.

In this case, we can curate this video content, provide some value add in terms of commentary, interpretation or other perspectives that provide additional value to the video, then share it to the benefit of our sphere of social influence and users searching for the content and finding another place to discover it. A crucial aspect of the content curation process is to provide appropriate attribution and never claiming others content as your own. Positive attribution is not only the right thing to do, it has practical benefits in creating social relationships, that can be used in relationship marketing. Curation, if done right, establishes/reinforces your brand and thought leadership and that of the content originator, who reaps the benefits of additional distribution for their content investment.

8 Ways to Find Great Social Media Content

Content Curation Tools, Techniques and Tips Video Summary

In this episode, Mari introduces viewers to the concept of curating content and how it can help your business. In this video which runs just under 11 minutes, Mari reviews 8 content curation tools to help you find the best content to satisfy your content curation needs

  1. Google Alerts – To follow industry terms, vanity terms (your brand, your products) and other topics of interest to your readers
  2. Google Reader – Subscribe to leading blogs in your Google Reader for better social media management. Mari recommends subscribing to anywhere from 10-50.
  3. Facebook Friend Lists for Better Facebook News Feeds
    Mari demonstrates a content curation technique used to focus on topics of interest through building industry focused lists and then monitoring filtered view of your news feed.
  4. Twitter Lists – curate information from people who consistently share great content on Twitter. Mari discusses how you can find and use Twitter Lists already in existence that are germane to your interests.
  5. HootSuite – Use to manage multiple social media profiles to make it easier to share the valuable content you find online. HootSuite can also be used to schedule posting of curated content to multiple social media profiles.
  6. Paper.li – With Paper.li, users can aggregate content from multiple social media platforms to publish a personalized virtual newspaper.
  7. Alltop – Alltop, founded by Guy Kawasaki, curates the content for you by allowing you to create a MyAlltop page to subscribe to your favorite blogs. It is good to submit your blog to Alltop to assist in generating online visibility and reach.
  8. Mobile – Flipboard and Pulse are two mobile apps Mari mentions in this video, explains why using mobile apps available on multiple mobile devices, simplifies distribution of curated content on social media. I have not used Flipboard or Pulse, but after watching Mari’s content curation video, I am going to give them a test drive.

I have practiced content curation for a while and definitely learned some new tricks from Mari’s video. As an added bonus, at the end, Mari provides some very simple and actionable tips on how to craft a tweet to get more retweets.

About

Rick Noel is an experienced digital marketer enabling businesses and organizations to grow through the Internet, while maximizing marketing ROI (Return On Investment). Rick is the CEO and Co-Founder of eBiz ROI, Inc., a full-service digital marketing agency located in Ballston Lake, NY.

Leave a Reply

Your email address will not be published. Required fields are marked *

*