The History of Search

The History of Search -Yahoo Circa 1996

The history of search is an interesting one both for marketers and Internet users in general. The need for search engines became immediately apparent as soon as the Internet became mainstream back in the mid 1990′s. At the risk of

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Posted in Internet marketing, Search

LinkedIn 101 Webinar

LinkedIn 101 Webinar - Answering the Question, What is LinkedIn?

If you are willing to invest the next 60 minutes to learn how to get the most of your LinkedIn profile then you have come to the right place! This LinkedIn 101- webinar is hosted by Jenae Kaska, Senior Community Specialist

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B2B Sales Benchmarks

Best and Worst Performing Channels for B2B Sales

Have you ever wondered which channels are the best and worst from a Business to Business (B2B) sales perspective?  Wouldn’t B2B Sales Benchmarks by channel helpful? If we take the time to track sales and can attribute each to a

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Twitter Lead Generation Tips

Twitter Lead Generation Tips

12 Twitter Stats to Help You Get More Conversions Twitter lead generation is one of the sharpest arrows in the digital marketer’s quiver. We as marketers use Twitter to discover and curate content, connect with influencers, share our own content

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Email Unsubscribe Best Practices

Email Unsubscribe Best Practices

When it comes to email unsubscribe best practices, the stakes couldn’t be higher. On one end of the opportunity spectrum, we have the chance to retain a valuable subscriber. At the other extreme, we have the potential of a SPAM

Posted in Email Marketing, Internet marketing

14 Marketing Tactics to Drive Online Sales

14 Marketing Tactics to Drive Online Sales

And Apps to Execute Them Online sales as a percentage overall sales have grown steadily over the last few decades. Here is a view of the latest data released last week by the census department.  U.S. Retail E-commerce Sales as

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Google Advanced Search Exam Prep

Google Advanced Search Exam Prep

Google Partners Refresher Hangout Advanced Search The following Google Advanced Search Exam Prep session was recorded on Wednesday, November 19th, 2014. The  objective was to prepare participants to pass the Google Advance Search exam as on possible track to achieve Google

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Facebook Newsfeed Changes – What They Mean to Businesses

facebook newsfeed changes to surpress overly promotional posts

Facebook recently announced some Facebook newsfeed changes based on extensive, solicited user feedback. These changes will be rolled out in January of 2015. See official Facebook announcement here. Here to break it all down for us is Mari Smith, my

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Anatomy of an Optimal Marketing Email

Anatomy of an Optimal Marketing Email

While there has long been an outspoken group of marketers announcing the death of email, experienced professionals understand that email marketing is the cornerstone of any marketing program. Email marketing as a tactic, supported with a solid opt-in subscriber list,

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Posted in Email Marketing, Internet marketing

SEO vs. PPC

SEO vs. PPC

Search Engine Optimization Versus Pay Per Click These are battle lines often drawn between inbound marketing purists who view PPC (Pay Per Click) or any other kind of advertising, online or off, as “interruption-based” marketing. I have to respectfully disagree. A

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Posted in PPC, SEO
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