Facebook page benchmarks

Facebook page benchmarks

How Does Your Facebook Page Stack Up? How does your Facebook business page stack up relative to other Facebook pages of similar size? Is your page performing above or below average? To answer these questions, it’s necessary to review some

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Posted in Benchmarks, Facebook, Social Media Marketing

Creating Visually Appealing Content

Visually-Appealing-Content

Why is Visually Appealing Content So Important? The following infographic from the QuickSprout demonstrates why visual content is so important. It includes some telling statistics on just how big visual content has become and how it’s changing the way that we

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Posted in Content Marketing, Social Media Marketing

Hashtags for Facebook, Instagram, Twitter and Google+

The Ultimate Guide To Hashtags

We often get asked about hashtags, what they are, why are they used and how are they used. That’s what peeked our interest when we first saw the Ultimate Guide to Hashtags infographic developed by QuickSprout. Don’t dismay if you don’t know what

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Posted in Facebook, Googleplus, Instagram, Social Media Marketing, Twitter

Small Business B2B Content Marketing Benchmarks

B2B Small Business Content Marketing-Benchmarks

If you are a B2B Marketer for a Small Business, using Content Marketing to promote your product/service/brand, then you will want to check out the following 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by the

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Posted in Content Marketing

The History of Search

The History of Search -Yahoo Circa 1996

The history of search is an interesting one both for marketers and Internet users in general. The need for search engines became immediately apparent as soon as the Internet became mainstream back in the mid 1990′s. At the risk of

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Posted in Internet marketing, Search

LinkedIn 101 Webinar

LinkedIn 101 Webinar - Answering the Question, What is LinkedIn?

If you are willing to invest the next 60 minutes to learn how to get the most of your LinkedIn profile then you have come to the right place! This LinkedIn 101- webinar is hosted by Jenae Kaska, Senior Community Specialist

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Posted in Internet marketing, LinkedIn

B2B Sales Benchmarks

Best and Worst Performing Channels for B2B Sales

Have you ever wondered which channels are the best and worst from a Business to Business (B2B) sales perspective?  Wouldn’t B2B Sales Benchmarks by channel helpful? If we take the time to track sales and can attribute each to a

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Twitter Lead Generation Tips

Twitter Lead Generation Tips

12 Twitter Stats to Help You Get More Conversions Twitter lead generation is one of the sharpest arrows in the digital marketer’s quiver. We as marketers use Twitter to discover and curate content, connect with influencers, share our own content

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Posted in Internet marketing, Twitter

Email Unsubscribe Best Practices

Email Unsubscribe Best Practices

When it comes to email unsubscribe best practices, the stakes couldn’t be higher. On one end of the opportunity spectrum, we have the chance to retain a valuable subscriber. At the other extreme, we have the potential of a SPAM

Posted in Email Marketing, Internet marketing

14 Marketing Tactics to Drive Online Sales

14 Marketing Tactics to Drive Online Sales

And Apps to Execute Them Online sales as a percentage overall sales have grown steadily over the last few decades. Here is a view of the latest data released last week by the census department.  U.S. Retail E-commerce Sales as

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Posted in E-commerce, Internet marketing
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