Facebook Video Search

Learn how Facebook Video Search is going to revolutionize Social Media Marketing. This is one of the most important changes to social media in years. And it’s only just getting started! 🎥🚀 pic.twitter.com/SuF5Zflri3 — Buffer (@buffer) December 17, 2016 Why

Posted in Facebook, Internet marketing, video

Using Expanded Text Ads in AdWords

Expanded Text Ads vs. Standard Text Ads

Learn about expanded text ads in AdWords by watching this short explainer video from Google. In this video you will learn about a new type of text ad, the AdWords Expanded Text Ad.  It is important to note that Google

Posted in Google AdWords, Internet marketing, PPC, Search Tagged with: , , ,

What are Keyword Match Types?

What is a match type?

Keyword match types define the relationship between a search and how that search query triggers advertisements. Understanding keyword match types and how they relate to search ads is critical to realizing desired results and ROI (Return On Investment). Using Keyword Match

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What is a Landing Page?

What is a landing page and why should I care?

What is a landing page? Better yet, what makes a great landing page? I am glad you asked! But before answering those questions, it is helpful to understand why landing pages are important and the role they play in digital advertising ROI. Search

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Facebook Slideshow Ads Power Discovery

How To Create A Facebook Slideshow Ad

Introducing Facebook slideshow Ads, a new and creative way to create engaging lightweight videos that tell your brand story. Facebook Slideshow Ads Introduction Video Facebook Slideshow Ads allow you to tap into the power video and mobile without the time

Posted in Facebook, Instagram Tagged with: , ,

Increase Conversions and ROI through Smart Design

CRO tips to avoid losing sight of the forest for the trees!

In marketing, like in life, it’s easy to get caught up in certain aspects and lose sight of the forest for the trees. Conversions and ROI often get lost in the race to acquire traffic to your landing pages. For

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Using AdWords Bid Adjustments

How to use bid adjustments in AdWords to reach the right prospects, at the right time while on their favorite device! Many advertisers understand that Google AdWords is a real time auction system.  What many don’t know is that there

Posted in Google AdWords, PPC Tagged with: ,

Facebook Advertising Targeting Options

Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions. Google is the only other online advertising option that comes close in terms

Posted in Facebook, Facebook Advertising Tagged with: ,

Never Buy Facebook Likes

You Should Never Buy Facebook Likes – Here’s the Data to Prove It You should never buy facebook likes. I mean it. That nagging voice that just raised a red flag while you were flogging your SPAM should be warning

Posted in Facebook Advertising Tagged with: , , ,

Email Marketing Trick or Treats

Happy Halloween! How can Halloween not be everyone’s favorite holiday? The mystery and intrigue. The suspense. Most of all, the candy! Even for the years trick or treating with braces, eliminating all the good stuff with caramel and taffy, Halloween

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