14 Marketing Tactics to Drive Online Sales

14 Marketing Tactics to Drive Online Sales

And Apps to Execute Them Online sales as a percentage overall sales have grown steadily over the last few decades. Here is a view of the latest data released last week by the census department.  U.S. Retail E-commerce Sales as

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Google Advanced Search Exam Prep

Google Advanced Search Exam Prep

Google Partners Refresher Hangout Advanced Search The following Google Advanced Search Exam Prep session was recorded on Wednesday, November 19th, 2014. The  objective was to prepare participants to pass the Google Advance Search exam as on possible track to achieve Google

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Facebook Newsfeed Changes – What They Mean to Businesses

facebook newsfeed changes to surpress overly promotional posts

Facebook recently announced some Facebook newsfeed changes based on extensive, solicited user feedback. These changes will be rolled out in January of 2015. See official Facebook announcement here. Here to break it all down for us is Mari Smith, my

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Posted in Facebook

Anatomy of an Optimal Marketing Email

Anatomy of an Optimal Marketing Email

While there has long been an outspoken group of marketers announcing the death of email, experienced professionals understand that email marketing is the cornerstone of any marketing program. Email marketing as a tactic, supported with a solid opt-in subscriber list,

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SEO vs. PPC

SEO vs. PPC

Search Engine Optimization Versus Pay Per Click These are battle lines often drawn between inbound marketing purists who view PPC (Pay Per Click) or any other kind of advertising, online or off, as “interruption-based” marketing. I have to respectfully disagree. A

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Google Advertising Fundamentals

Google AdWords budgets and delivery options

If you have ever considered earning a Google AdWords Certification, the you are likely aware that you need to pass the Google Advertising Fundamentals Exam and one of two advanced exams. In order to better understand the concepts that are

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Facebook Ad Targeting Tutorial

Facebook Ad Targeting Example

Check out the brief Facebook ad targeting tutorial video in the embedded post below to learn how Facebook ads can be used to grow sales by allowing advertisers to target ads very precisely. The brief 3 minute video walks viewers through an

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Conversion Tracking for Facebook Ads

Facebook Advertising - Conversion Tracking for ROI

Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after your ads are served. Advertisers can create pixels that track conversions, add them to the pages of their website

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Posted in Facebook Advertising

21st Century Journalism & Public Relations

Online Public Relations Word Cloud

Journalism and public relations have evolved online in a big way. Never has a digital PR strategy and execution been more important to realizing visibility. The following infographic was created by BusinessWire to highlight 21st Century Journalism and Public relations.

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Google Analytics Overview

Google Analytics Overview Training

Welcome to the Google Analytics Overview which is produced by the  Google Analytics Academy. The Google Analytics Overview Training is comprised of 4 Lessons covered by a total of 15 videos recorded and produced by Google. All 15 videos have

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