Smart Display Campaigns: Making AdWords Work For You

Smart Display Campaigns - The Smartest Advertising You've Never Heard About

Smart display campaigns maybe the best advertising tool that you’ve never heard about. And savvy marketers understand the importance of reaching potential customers with more than just text ads used in search campaigns. AdWords Smart Display Campaigns, recently announced by

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3 Keys to Search Advertising Success

3 Critical Keys to Search Success - Create, Complement, Capture

Are you familiar with the 3 Keys to Search Advertising Success? Even for experienced AdWords users, it can be valuable and important to take the time every now and again to step back and see what you can do to

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How To Write Effective Text Ads that Convert

How To Write Effective Text Ads

Crafting a great ad is the most fundamental building block to running a successful campaign in online marketing. As a digital marketer, that is why it is so important to learn how to write effective text ads that convert. Though

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“Almost Exact” Matches – How AdWords is Redefining Exact Match Keywords

"Almost Exact" Matches - How AdWords is Redefining its Keyword Type

Google AdWords is redefining it’s Exact Match Keywords. This change is going to have large implications for paid search advertisers and how they optimize their campaigns. The Merriam Webster dictionary defines “exact” as “exhibiting or marked by strict, particular, and complete

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How Structured Snippets Drive ROI

Structured Snippets Scenario - Craving Chicken Wings

Structured snippets and chicken wings. Imagine this scenario, if you will: you’re driving through the middle of town on a saturday evening with some friends and someone announces, “I’m hungry!” You admit it has been several hours since that pretzel

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Google Sitelinks to Increase AdWords ROAS

Google AdWords Sitelink Example Showing Max of 4 Sitelinks on Mobile

Learn how Google Sitelinks Ad Extensions can be used to enhance the ROAS (Return On Ad Spend) for your Google AdWords Search Ads by increasing clickthrough rate while driving down the cost per click. When it comes to converting visitors

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Google Callout Extensions Maximize AdWords ROI

Google AdWords Callouts - getting started

Google Callout extensions, when used your AdWords search ads, can become a competitive advantage for your business. In the world of internet advertising, it’s important to do all that you can to maximize the quality of your ads. Google Adwords

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Tell Your Story With AdWords

Tell Your Story With Google AdWords

3 Ways to Connect with Customers on Google AdWords All businesses have a story. You know it by heart because you’ve been there to help tell it every step of the way. But there’s someone even more interested in hearing

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Creating an Effective Mobile Site For AdWords

Easy to use websites are important for AdWords success/ROI.

Mobile devices are overtaking desktop devices as the primary means by which users search the web and shop online. Learn how to create an effective mobile website to promote with AdWords. Though you can and should make the ads in

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How to Control Your Budget with AdWords

How to Control Your Budget with AdWords

Though internet advertising has a lot of features that are interesting, you might be wondering how it fares in terms of being cost effective. After all, a marketing strategy is only as useful as it is affordable. Google AdWords acknowledges

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