Diary of a Content Curation Madman

Diary of a Content Curation Mad Man

Content Curation is Required to Feed the Ever-Hungry  Social Media Beast There are a few givens in life such as dying and paying taxes. In marketing, givens include social media and the need to feed its insatiable thirst for relevant,

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The Perfect Post

The perfect post

The Best Time to Post on Top Social Networks A common question that we get asked again and again is What is the best and worst times to post on each social network? The answer is, in practice, it depends on a

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Men and Women Use Social and Mobile Differently

mobile marketing

It’s amazing how different women and men are in how they use social media and mobile, two of the most disruptive technologies of our time. The infographic below reminds me of  Men Are from Mars, Women Are from Venus – A Practical Guide

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Tracking Multi-Channel Funnels in Google Analytics

sports analogy assist conversion attribution

Most experienced digital marketers use a variety of online channels to generate leads and online sales. Understanding how customers move from awareness to purchase decisions while they interact with a variety of channels are key to maximizing marketing impact and

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Vint Cerf The Father of the Internet

Ripples from the post announcing the Hangout with Vint Cerf, The Father of the Internet

You have to check out this insightful video from a Google+ Hangout with Vint Cerf, widely viewed as The Father of the Internet and currently one of its biggest advocates. The Google+ Hangout originally aired 2 pm EDT on April 2nd, 2014 and

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Establishing E-commerce Trust – From Discovery through Purchase

Establishing E-commerce Trust

Online shoppers require trust in e-commerce sites before buying from them, especially if site is a new store or one they have not heard of before. Think about your own online shopping experiences and how you are influenced by various

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Google Guest Blogging Penalty

Google guest blogging penalty

Impacts that Result in SEO Industry Outcry Recently (19 Mar 2014) Google penalized publishers and bloggers who were actively guest blogging on what Google deemed as spammy blog networks. Here is the tweet heard round the blogging SEO world. Notice

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Mobile Search Moments

Understanding Mobile Search

This post and the data it contains is based on a study commissioned as a Google and Nielsen joint project entitled: Google/Nielsen Life360 Mobile Search Moments of Q4 2012. The goal of this joint study was primarily to better understand mobile

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Larry Page Interview with Charlie Rose

Larry Page interview with Charlie Rose

Where’s Google going next? Onstage at TED2014, Charlie Rose interviews Google CEO Larry Page about his far-off vision for the company. Larry’s vision for Google includes aerial bikeways and internet balloons. Then the conversation gets even more interesting, as Page talks

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Digital Marketing ROI

Digital Media ROI - Tablet with Internet Marketing Community on it

Digital Marketing and the Rising Interest in ROI [Infographic] Virtually every business is investing in digital marketing to grow sales with an eye on the bottom line. Interest in Digital Marketing over time A quick look into the Google Trends

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