Increase Conversions and ROI through Smart Design

CRO tips to avoid losing sight of the forest for the trees!

In marketing, like in life, it’s easy to get caught up in certain aspects and lose sight of the forest for the trees. Conversions and ROI often get lost in the race to acquire traffic to your landing pages. For

Posted in CRO Conversion Rate Optimization, Internet marketing Tagged with: , , , , ,

Using AdWords Bid Adjustments

google-adwords-bid-adjutments

How to use bid adjustments in AdWords to reach the right prospects, at the right time while on their favorite device! Many advertisers understand that Google AdWords is a real time auction system.  What many don’t know is that there

Posted in Google AdWords, PPC Tagged with: ,

Facebook Advertising Targeting Options

facebook-targeting-options

Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions. Google is the only other online advertising option that comes close in terms

Posted in Facebook, Facebook Advertising Tagged with: ,

Never Buy Facebook Likes

buying-Facebook-likes

You Should Never Buy Facebook Likes – Here’s the Data to Prove It You should never buy facebook likes. I mean it. That nagging voice that just raised a red flag while you were flogging your SPAM should be warning

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Email Marketing Trick or Treats

Halloween-Email-Marketing-Tips-Treats

Happy Halloween! How can Halloween not be everyone’s favorite holiday? The mystery and intrigue. The suspense. Most of all, the candy! Even for the years trick or treating with braces, eliminating all the good stuff with caramel and taffy, Halloween

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How to Use Social Media to Increase Event ROI

How to Leverage Social Media for Your Next Event.

Live, in-person trade shows and events continue to be a primary source of leads for B2B marketers. If you have exhibited at any industry trade shows recently, you know this age tested technique for lead generations is alive and well, delivering

Posted in Event Marketing, Social Media Marketing Tagged with: , , , ,

Painting Millennial Stories on Pinterest, Instagram and Snapchat

Painting Millenial Indentities on Social Media

Millennials are painting their stories and establishing their identities with photos and videos on Pinterest, Instagram and Snapchat. This social trend continues to accelerate, especially for millennials. Age Distribution At The Top Social Networks % Of Users In Each Age Group –

Posted in Instagram, Internet marketing, Pinterest, Snapchat, Social Media Marketing Tagged with: , , , , , ,

How to Avoid a Google Penalty

How to Avoid a Google Penalty

If you are at all familiar with digital marketing, you know how important Google Search is for driving traffic to your website. That’s precisely why avoiding a Google penalty is so important. The following infographic from Quicksprout provides an overview on

Posted in Internet marketing Tagged with: , , ,

Mary Meeker’s 2015 Internet Trends Report

Mary Meeker Delivering the 2015 Internet Trends Report on May 27, 2015

If you want to get perspective on the hottest Internet trends, where they began, what’s hot today and where these trends are going in the future, then you must follow the words of an Internet legend, a venture capital powerhouse

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How Customers Search

how customers search

How We Shop for Products and Services Has Evolved Unless you live in a cave, you’ve probably noticed that the way that people search for products and services today is vastly different than it was even just a few short

Posted in Benchmarks, Internet marketing, Mobile, Search Tagged with: , ,

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