What is a Landing Page?

What is a landing page and why should I care?

What is a landing page? Better yet, what makes a great landing page? I am glad you asked! But before answering those questions, it is helpful to understand why landing pages are important and the role they play in digital advertising ROI. Search

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Facebook Slideshow Ads Power Discovery

How To Create A Facebook Slideshow Ad

Introducing Facebook slideshow Ads, a new and creative way to create engaging lightweight videos that tell your brand story. Facebook Slideshow Ads Introduction Video Facebook Slideshow Ads allow you to tap into the power video and mobile without the time

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Increase Conversions and ROI through Smart Design

CRO tips to avoid losing sight of the forest for the trees!

In marketing, like in life, it’s easy to get caught up in certain aspects and lose sight of the forest for the trees. Conversions and ROI often get lost in the race to acquire traffic to your landing pages. For

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Using AdWords Bid Adjustments


How to use bid adjustments in AdWords to reach the right prospects, at the right time while on their favorite device! Many advertisers understand that Google AdWords is a real time auction system.  What many don’t know is that there

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Facebook Advertising Targeting Options


Facebook has redefined the way that advertisers can reach relevant audiences online. No other channel, online or off, even comes close to the targeting capabilities currently available within Facebook Advertising solutions. Google is the only other online advertising option that comes close in terms

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Never Buy Facebook Likes


You Should Never Buy Facebook Likes – Here’s the Data to Prove It You should never buy facebook likes. I mean it. That nagging voice that just raised a red flag while you were flogging your SPAM should be warning

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Email Marketing Trick or Treats


Happy Halloween! How can Halloween not be everyone’s favorite holiday? The mystery and intrigue. The suspense. Most of all, the candy! Even for the years trick or treating with braces, eliminating all the good stuff with caramel and taffy, Halloween

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How to Use Social Media to Increase Event ROI

How to Leverage Social Media for Your Next Event.

Live, in-person trade shows and events continue to be a primary source of leads for B2B marketers. If you have exhibited at any industry trade shows recently, you know this age tested technique for lead generations is alive and well, delivering

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Painting Millennial Stories on Pinterest, Instagram and Snapchat

Painting Millenial Indentities on Social Media

Millennials are painting their stories and establishing their identities with photos and videos on Pinterest, Instagram and Snapchat. This social trend continues to accelerate, especially for millennials. Age Distribution At The Top Social Networks % Of Users In Each Age Group –

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How to Avoid a Google Penalty

How to Avoid a Google Penalty

If you are at all familiar with digital marketing, you know how important Google Search is for driving traffic to your website. That’s precisely why avoiding a Google penalty is so important. The following infographic from Quicksprout provides an overview on

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