The importance of using the optimal words in a post title and body is hard to overstate. In marketing communications and social media in particular, the deliberate choice of words have direct impacts on social media engagement and post reach.
The following Infographic from QuickSprout The Surprising Words That Get Content Shared on Social Media! highlights some of the best words to consider using when posting on the top social networks.
- Words are essential in social media.
- You must use persuasive words.
- Certain words hold more power over our decision making process than others.
- You need to understand why the words are persuasive, and be able to use them in the context that works for your audience in business.
The Best Words for Facebook Posts
Use these words for in your Facebook posts, where they fit, get garner more shares:
|1. Facebook||6. Health||10. Best||14. Media|
|2. Why||7. Bill||11. Video||15. Top|
|3. Most||8. Big||12. You||16. First|
|4. World||9. Says||13. Apple||17. Obama|
When running a contest / promotion on Facebook, your efforts will benefit from using the following words:
These are successful promotional keywords and have been shown to turn people on.
The following words are considered by some as aggressive and should be avoided.
These words can negatively impact your Facebook content or promotion by turning people off.
Best words for Twitter
These words if you want to get ReTweets
|1. You||6. Blog||11. Please ReTweet||16. How to|
|2. Twitter||7. Social||12. Great||17. Top|
|3. Please||8. Free||13. Social Media||18. Blog post|
|4. Retweet||9. Media||14. 10||19. Check out|
|5. Post||10. Help||15. Follow||20. New blog post|
Best Words for LinkedIn
Use action words to describe yourself:
If you want to stand out, use these words:
- On time
- Under budget
The following are some of the most overused buzzwords on LinkedIn
If you want to stand out, skip these words:
Bonus: Best Words for Google+: