When it comes to online marketing, your ultimate goal is to attract new customers. In order to do this, you create ads, design a website, and more all to cater to their needs. The first step in generating leads for …
A New Keyword Match Type – Phrase Match Modifier Read more »
YouTube, the world’s largest video sharing website, has dramatically changed the way users interact with content. Never before has so much video content been so readily available to so many individuals at once. It is nothing short of a video …
YouTube User Patterns Encourage New Ad Experiences Read more »
An old adage holds that a picture is worth a thousand words. If this is the case, then it could further be reasoned that a video, moving pictures, are worth even more. Videos and video ads capture and hold web …
Whether we realize it or not, we’re all consumers. Further, we all use the internet to help us achieve our ends in our everyday lives. Due to constant progress and the advances of technology, we’re constantly expecting more and becoming …
In this day and age, dominated by mobile devices, stationary televisions are nonetheless making a major comeback. How, you may be wondering? So called “smart tv’s”, sets capable of connecting to the internet, offer users seemingly the best of both …
The transformation buzzing through pay-per-click advertising is nearing its completion. Google AdWords is now Google Ads. Though the name change and new look to Google’s PPC service are eye catching on their own, the real news for advertisers is the …
We definitely live in a divided age. More than ever, we stand on opposing sides of a great political and social chasm. We argue on social media, disagree at the dinner table, and are driven mad by all the discord …
One of a marketer’s most important skills is being able to read and cater to an audience. If you’ve ever had the unfortunate experience of equating Star Wars and Star Trek to fans of the two, you know exactly what …
We talk a lot here on the blog about finding the perfect way to bait your hook or potential customers. Well written ad copy, smart bidding, and following Google’s best practices can all be helpful in this regard. But there’s …
In an interview at SXSW interactive back in 2013 Amit Singhal, head of Google’s search rankings division, famously said that “The destiny of Google’s search engine is to become that Star Trek computer, and that’s what we’re building.” Though Star …