Google Analytics Goes Mobile
Product Update: Mobile Analytics, Intelligence Alerts Widget, & Browser Size Analysis for mobile web marketing!
As web marketing goes mobile more and more these days, Google Announced some great mobile Internet marketing resources in their Google Analytics Product Update: Mobile Analytics, Intelligence Alerts Widget, & Browser Size Analysis June 2012 Google Analytics Monthly (sort of Product Newsletter received today (July 3rd 2012 ;-).
Google Analytics … There’s an App for that! New Mobile Analytics App
Google announces its new mobile analytics app for Google Analytics providing access to website data from mobile devices. This feature couldn’t come at a better time, with more and more Internet marketers accessing website performance information from the mobile Internet.
Essential data for your sites & apps. Anywhere, anytime.
The Google Analytics App shows what is new and what is important on your Google Analytics profiles. See real time statistics, customizable dashboards and intelligence events on your phone.
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Mobile App Analytics
In the same monthly update, Google also announces Mobile App Analytics to enable mobile app owners to measure mobile application usages with Analytics. According to Google, the Mobile App Analytics provides app owners with measurement of user actions through-out their interaction with a mobile application. Google indicates that “Mobile App Analytics enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases.”
Google is using a phased implementation with the Mobile App Analytics and is said by Google to be available to all by the end of summer.
The new Google Mobile App Analytics enables users to view Acquisition and User Analysis Reports to discovery the best sources of new users for a website, view and manipulate Engagement Reports to see how users interact with an application and perhaps most important from an Internet marketing ROI standpoint, access to define and run Outcome / Business Impact Reports – identify whether users are accomplishing your goals.
Browser Size Analysis
Also announced in the Google Analytics Product Update – June 2012 newsletter is the browser size analysis to help publishers better understand what their users see as they consume content on more and more on smart phones and tablets. Through visualization, the browser size analysis feature will help site owners see what is above the fold for different visitor segments. What is above the fold is a key factor in helping drive conversion rates. Beyond above the fold, the analysis and visualization will help publishers determine which portion of a page is visible to different viewer segments. Access to this feature can be found in Google Analytics, Content Section under in Page Analytics.
For more information or to learn more about Google Analytics browser size analysis, see [New Feature]: Conduct Browser-Size Analysis Within Google Analytics – Analytics Blog: a new tool for optimizing your site’s content: browser-size analysis, which is part of the In-Page Analytics report.
Google Analytics app for Android
Android users can now take Google Analytics with them on the go (not yet available for iphone ?;-) with the new Google Analytics App which providers users access the their Google Analytics accounts, profiles and data. Reports are optimized for viewing on Android smart phones. Users of the Google Analytics app can swipe through reports to quickly to locate essential websites data and key performance indicators form the mobile app, anywhere, anytime. For more information on the Google Analytics app for Andriod, see Data At Your Fingertips: Announcing The Google Analytics App For Android – Analytics Blog.
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