Month: January 2015

Small Business B2B Content Marketing Benchmarks

B2B Small Business Content Marketing-Benchmarks

If you are a B2B Marketer for a Small Business, using Content Marketing to promote your product/service/brand, then you will want to check out the following 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by the

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The History of Search

The History of Search -Yahoo Circa 1996

The history of search is an interesting one both for marketers and Internet users in general. The need for search engines became immediately apparent as soon as the Internet became mainstream back in the mid 1990’s. At the risk of

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LinkedIn 101 Webinar

LinkedIn 101 Webinar - Answering the Question, What is LinkedIn?

If you are willing to invest the next 60 minutes to learn how to get the most of your LinkedIn profile then you have come to the right place! This LinkedIn 101- webinar is hosted by Jenae Kaska, Senior Community Specialist

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B2B Sales Benchmarks

Best and Worst Performing Channels for B2B Sales

Have you ever wondered which channels are the best and worst from a Business to Business (B2B) sales perspective?  Wouldn’t B2B Sales Benchmarks by channel helpful? If we take the time to track sales and can attribute each to a

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Twitter Lead Generation Tips

Twitter Lead Generation Tips

12 Twitter Stats to Help You Get More Conversions Twitter lead generation is one of the sharpest arrows in the digital marketer’s quiver. We as marketers use Twitter to discover and curate content, connect with influencers, share our own content

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