Monthly Archives: November 2014

14 Marketing Tactics to Drive Online Sales

14 Marketing Tactics to Drive Online Sales

And Apps to Execute Them Online sales as a percentage overall sales have grown steadily over the last few decades. Here is a view of the latest data released last week by the census department.  U.S. Retail E-commerce Sales as

Posted in E-commerce, Internet marketing Tagged with:

Google Advanced Search Exam Prep

Google Advanced Search Exam Prep

Google Partners Refresher Hangout Advanced Search The following Google Advanced Search Exam Prep session was recorded on Wednesday, November 19th, 2014. The  objective was to prepare participants to pass the Google Advance Search exam as on possible track to achieve Google

Posted in Internet marketing, PPC Tagged with:

Facebook Newsfeed Changes – What They Mean to Businesses

facebook newsfeed changes to surpress overly promotional posts

Facebook recently announced some Facebook newsfeed changes based on extensive, solicited user feedback. These changes will be rolled out in January of 2015. See official Facebook announcement here. Here to break it all down for us is Mari Smith, my

Posted in Facebook Tagged with:

Anatomy of an Optimal Marketing Email

Anatomy of an Optimal Marketing Email

While there has long been an outspoken group of marketers announcing the death of email, experienced professionals understand that email marketing is the cornerstone of any marketing program. Email marketing as a tactic, supported with a solid opt-in subscriber list,

Posted in Email Marketing, Internet marketing Tagged with: ,

SEO vs. PPC

SEO vs. PPC

Search Engine Optimization Versus Pay Per Click These are battle lines often drawn between inbound marketing purists who view PPC (Pay Per Click) or any other kind of advertising, online or off, as “interruption-based” marketing. I have to respectfully disagree. A

Posted in PPC, SEO Tagged with: ,

Subscribe