Month: September 2013

Buyer Personas and How to Create

How to create a buyer persona

What is a Buyer Persona? A working definition of a buyer persona: a created, aggregated representation of an ideal customer. In other words, a buyer persona can be viewed as a fictional representation of a preferred class of potential buyers.

Gartner Digital Marketing Transit Map

Gartners Digital marketing-Transit Map

Using and Interpreting The Gartner Digital Marketing Transit Map One of the coolest infographics that I have come across recently is one from Gartner called the Digital Marketing Transit Map.This interactive map to provides digital marketers a framework develop a

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