B2B marketing is different than B2C marketing, both in terms of online marketing and offline. Studies that segment out digital B2B marketing  data are especially relevant when trying to benchmark online marketing efforts as a B2B business.   This is …

Search and Deploy – B2B Online Marketing Trends in 2012 Read more »

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Google vs. Facebook Display Ad Bake-off   With all the buzz of late resulting from the Facebook graph search announcement along with the continued dominance of Google in the online advertising industry, more and more marketers are evaluating display advertising opportunities …

Facebook Vs. Google: Online Display Ad Network Bake-off Read more »

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Figure 1 – The Overland Pony Express to Represent Email Marketing Even as marketers debate the efficacy of social-media marketing on Facebook and Twitter, they have no doubts about the power of a tried and true tactic to drive sales, …

Stodgy Email Marketing Stomps Social for B2B Priorities, ROI Read more »

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Paid Search for ROI What is PPC (Pay Per Click)? If you know the answer and have been using PPC/Paid Search to grow your business, then this post may be too introductory for your needs. Otherwise, read on and let …

Paid Search PPC 101 Overview Read more »

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The One Constant in Search is Change Those of us within the Internet marketing and more precisely, the SEO community, have seen many significant Google updates implemented for its search algorithm, particularly in 2012. These algorithm changes affected many websites …

Google Search Algorithm Updates Read more »

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