Month: October 2011

Bing – Why Search Marketers Should Pay Attention

Some of the most interesting takeaways beyond Bing’s steady increase in market share, is the 4% lift in spend by Bing users, of which, 57M+ exclusively use the Bing search platform. The 23% increase in likelihood of purchase from Bing

Tagged with: , ,

Internet Trends by Mary Meeker at Web 2.0 Summit 2011

Technology and its rapid market adoption is unprecedented and changing the way we consume media, research and purchase goods and services. Mary points out that 85% of world’s population is covered by commercial wireless signals, providing greater reach than the

Tagged with: , ,

Retargeting Campaigns – 5 Tips to Increase Click to Conversion

Having run many retargeting campaigns for large advertisers focused on performance-based, display advertising, we found that retargeting was one of the best tools to increase click to conversion rates on Internet display advertising. In our experience, retargeting campaigns usually had

Tagged with: , , ,

Adding a twitter Follow Button to Your Website in 3 mins

Adding a twitter follow button to your website is both easy and valuable. With 100M+ twitter users, frequenting the site on average 16 or more times per month and staying an average of 12 minutes and 41 seconds per

Tagged with: ,

Local SEO Checklist

With more people than ever going online first to search for local products and services, it is critical for businesses to claim their local business listings on the prominent search engines and directories to receive free perpetual local advertising. If

Tagged with: ,

Apples Steve Jobs Dies at age 56

iSad Apples-Steve Jobs Dies at age 56 Today Apples Steve Jobs Dies at age 56 from pancreatic cancer. The loss of Steve Jobs is almost immeasurable. It’s nearly impossible to imagine a world without Macs, iPods, iTunes, iPhones and more

XXX Domains – Protect Your Brand

With all the buzz in the industry regarding the newly approved xxx top-level domains, non-adult brands that hold registered trademarks and service marks can protect their brands and block their brands from being registered as xxx-domains. See how and what the

Tagged with: , ,