In a recent study on business use of social media, 86% of those surveyed had a Facebook fan page, 10% plan on getting in the next 12 months, 3% plan on getting past one year out, leaving only 1% not …

Social Media is Top of Mind for Many Web Businesses Read more »

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Measureability of Internet advertising provides the ROI accountability necessary to support increasingly-scrutinized marketing budgets. What makes the Internet advertising an attractive vehicle relative to other mediums? Is it because it’s “cool” and “everybody’s doing it” or is it viewed as …

Measurement and Accountability Fuel Growth of Internet Advertising Read more »

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