Recent Cyber Monday reports from CBS News, Shop.org and Coremetrics on 2009 online holiday shopping, including Black Friday and Cyber Monday, demonstrate consumer enthusiasm and optimism for the online shopping experience. Recent reports for 2009 online holiday shopping, including Black …
Tracking events as goals in Google Analytics such as click to email and click to chat are key to inputs to tracking overall campaign performance. My current understanding is that Google Analytics does not currently support tracking events as goals. …
Today, many small and medium sized business owners are questioning whether now is the right time for them to invest in a website if they don’t have one or to promote a website they have already invested in. This post …
There are too many web pages available in the internet. Outshining the competition seems to be the goal of every webmaster. Advertising and marketing their site is what they have to do. Online marketing techniques are taught almost everywhere in …
Backlinks and their relationship to authority is an intermediate Internet marketing concept. Here is what is generally accepted by industry leaders and validated based on personal experience . Authority – simplified The more authority your site has the better you …
According to an annual TMP Directional Marketing (TMPDM) local search study announced earlier this month, there were 21.9 billion searches across all media platforms in June 2009, up 31% from a year earlier. Among other things, the study commissioned by …
Search Engines Remain Primary Local Business Information Source Read more »
Search revenue in the first half of 2009 accounted for 47% of Internet advertising revenues, up from the 44% reported in the second quarter of 2008. Search has more than double the share of 2nd highest category, Display Advertising, which …
Local Search is an important resource, especially for businesses whose primary focus is a local market. A good way to boost local search traffic is to create listings on popular local search directories. This is especially relevant if you sell …
In a recent study on business use of social media, 86% of those surveyed had a Facebook fan page, 10% plan on getting in the next 12 months, 3% plan on getting past one year out, leaving only 1% not …
Social Media is Top of Mind for Many Web Businesses Read more »
Measureability of Internet advertising provides the ROI accountability necessary to support increasingly-scrutinized marketing budgets. What makes the Internet advertising an attractive vehicle relative to other mediums? Is it because it’s “cool” and “everybody’s doing it” or is it viewed as …
Measurement and Accountability Fuel Growth of Internet Advertising Read more »