14 Marketing Tactics to Drive Online Sales
And Apps to Execute Them
Online sales as a percentage overall sales have grown steadily over the last few decades. Here is a view of the latest data released last week by the census department.
U.S. Retail E-commerce Sales as a Percent of Total Quarterly Retail Sales
E-commerce sales as a % of retail sales in the US has been growing steadily over the last decade from just over 2% to approaching 7% in Q4 2013. Many expect that Q4 2014 will set new E-commerce records in the US.
Here is the full QUARTERLY RETAIL E-COMMERCE SALES 3RD QUARTER 2014 report.
How to Prepare for the Critical Holiday Shopping Season?
E-commerce, particularly on Cyber Monday, plays a critical role in the all important holiday shopping season that can make or break the financial success of many retailers.
Now that it is clear that E-commerce is growing at a rapid pace and is here to stay, let’s look at some tactics and tools that can be used to drive online sales.
Shopify’s Ecommerce blog has always been an excellent source of useful, actionable information for online retailers. Then, as any good content marketer does, ReferralCandy beautified the information they discovered on Dan Wang‘s 13 actionable marketing tactics.
Below for your information and benefit is the resulting infographic created by ReferralCandy.
ReferralCandy – Refer-a-friend Programs for Ecommerce Stores
Summary
The 14 Marketing Tactics to Drive Online Sales infographic above outlines some great tactics and apps to implement them. These tactics can be applied by new and established online merchants.
Not all marketing tactics and apps will apply to all situations and contexts. Look for the tactics that will provide the biggest return on that marketing investment. Make sure to measure the results as tactics are selected and apps are implemented.
Marketers who select the appropriate tactics and apps and who execute well will be rewarded by increasing their slice of the ever growing E-commerce pie.
Which Marketing Tactics/Apps are Right for Your Business?
Need help prioritizing which of the marketing tactics covered here are right for your business? Why not contact an eBiz ROI marketing consultant for a free initial consultation to learn how to get started today?
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